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Kia Motors
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The New, the Fast and the Luxurious... The Motoring Guide!
Something Out of
the Ordinary

There’s something immediately distinctive about the cee’d as you settle down into the figure-hugging driver’s seat and grip the sporty steering wheel.

This size of car is routinely used for practical, everyday purposes by all types of drivers throughout the UK, but the cee’d immediately comes across as something out of the ordinary.

Fast Frive
When you start the engine, there’s the sound of muffled power, whether it’s the economical 1.4 litre unit, the refined 1.6 litre, or even the sporty 1.6 diesel. Slip the gear lever into first and move off and the noise stays suppressed and refined no matter how fast you go. A raucous car, no matter how exciting that sounds, will pretty soon grate; Kia’s engineers decided early on they were going to tackle NVH - car industry shorthand for noise, vibration and harshness - to make the cee’d a class leader in refinement. They used computer analysis to isolate areas of the car’s body that might give rise to vibrations or booming, inserting sound isolation pads and, where necessary, injecting hollow cavities with specialist sound-deadening foam.
However, the car was already very good in this area, a bi-product of its immensely stiff structure; the body has over 25% more torsional stiffness than a Ford Focus, for example. Bolted-on pods called sub-frames at the front, cradling the engine, gearbox and suspension, and another one at the back holding the rear suspension, help keep mechanical noise and shake separate from the passenger compartment.

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